How SMEs Can Use Big Data Analytics to Their Advantage




Small to medium enterprises (SMEs) are figuring out new ways to use data to their advantage. In this article, we will discuss everything about big data and how SMEs can use it to their advantage.

Adoption of Big Data Analytics by SMEs

Anyone with a data science certification knows that there is a need for SMEs to have strategies for data adoption. One important question to consider at this point is that what scope does big data have for SMEs? The truth is that small to medium enterprises are always under pressure to compete with large organizations. Large organizations have the resources to afford technology infrastructure, whereas SMEs are constrained by a number of different factors that generally revolve around lack of resources. These factors have a lasting effect because technology is changing at a very fast rate. Some of the factors that SMEs generally consider before adopting BDA are:

  • Do we really need to have BDA?
  • How much will we have to spend on big data adoption?
  • How many resources will be allocated for BDA spending?
  • How will the BDA be implemented?

The reason why SMEs invest in data analytics courses is that it is worth the risk and helps organizations with managing campaigns, make quick decisions, analyze markets, and determine price fluctuations amongst other things.

How Can SMEs Take Advantage of Big Data?

Let’s have a look at some of the ways in which small companies can use Big Data to their advantage:

It Helps With Problem Solving

One of the most obvious ways in which SMEs can use Big Data to their advantage is by using it for problem solving. Collecting data at a regularly about everyday processes whether the company is MNC or a SMEs works in their favor because it allows the management to look at the processes from a new perspective. Big Data generally gives clarity to small businesses about what is right, what is wrong, and what are the things they can do to improve. However, sometimes things are not so apparent and companies need to do an in depth analysis and take things into account before getting any kind of insight. Whatever the case is, one thing is for sure and that is big data plays a very important role for small businesses.

It Helps In Finding Gaps in the Market

Small companies can become medium sized companies with the help of big data. In addition to this, it helps large scale organizations by uncovering new opportunities for them in the field of operations. Businesses can not only use the big data to unearth the opportunities but can also assess the risks involved in pursuing them.

It Tends to Add More Efficiency

In order to make sure that big data comes in handy, an organization needs to use it in the right manner. One important question that SMEs, as well as large corporations, need to take into account is how they can streamline their processes and use that to reduce their cost? There is no one answer to this question, as it tends to vary for every organization. However, SMEs have every reason to use big data to save money and take advantage of its efficiency gains.

It Gives Added Flexibility

Big data services are increasing at a phenomenal rate, which opens up new opportunities for SMEs to take advantage from them. Since there is so much demand for this, service providers do understand that upfront investments can’t be afforded by small scale operators. Using big data when the terms are flexible works in the favor of small companies, as they can use it in whatever way it suits them.

Can BDA Lead to Success?

Yes, there are several advantages of BDA, which is the reason why people opt for data science certification as well as data analytics courses but does it really lead to success? It is important you know that not every implementation leads to success. There are several organizations that fail to implement big data to its truest potential. There are a number of reasons why this can result in a failure. However, companies can opt for a more proactive approach that can save them from any kind of mishap. This is the reason why there is a need to take the right approach for using big data solutions. Some factors that play a very important role when it comes to BDA implementation are:

  • Making use of an integrated platform.
  • Using cloud with BI as a service.
  • Having the right kind of technology and people.
  • Having a pre-built library.
  • Incorporating self service capabilities into the process.

The future of BDA looks promising, so SMEs should grab this opportunity to restructure their tech knowledge in order to maximize the benefits of BDA. Thanks to real time cloud services, it is now possible for SMEs to use big data to its maximum potential. The good thing is that it is possible to reap the advantages without having a huge budget. SMEs can now use the cloud services to get data anywhere they want. This would give them freedom as well as mobility to make their way into new markets and understand their customers better.

How SMEs Can Maximize Their Data

Let’s have a look at some of the ways in which SMEs can make the most of out their big data:

  • By clearly defining the objectives especially regarding customer satisfaction.
  • By learning about all the sources of data.
  • By consolidating all the sources of data in one place. A lot of organizations use CRM system to display their data.
  • By analyzing reports and dashboards in order to have a clear understanding of the data.
  • By using the data in a way that it helps the organization out.
About The Author
James
Data Scientist (Growth) at QuickStart

James Maningo

James is a stochastic tinkerer with over 8 years of experience in digital analytics. His passion lies in providing meaningful impact through data, utilizing growth hacking techniques for business and "quantified self" for personal life. His weapons of choice are linux, python, tmux+vim and good old common sense.