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Digital Marketing Certified Associate (DMCA)

In this course, you will learn advanced techniques of digital marketing and how to execute your own digital marketing campaigns. A basic knowledge of marketing within a digital sphere is recommended before beginning this course. This training will provide you hands-on experience in various digital marketing disciplines, and help you gain experience in executing effective campaigns.

    • Learning Style
      Self-Paced Learning
    • Difficulty
      Beginner
    • Course Duration
      39 Hours

In this course, you will learn advanced techniques of digital marketing and how to execute your own digital marketing campaigns. A basic knowledge of marketing within a digital sphere is recommended before beginning this course. This training will provide you hands-on experience in various digital marketing disciplines, and help you gain experience in executing effective campaigns.

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  • Certificate Upon Completion
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In this course, you will learn advanced techniques of digital marketing and how to execute your own digital marketing campaigns. A basic knowledge of marketing within a digital sphere is recommended before beginning this course. This training will provide you hands-on experience in various digital marketing disciplines, and help you gain experience in executing effective campaigns. It will also prepare you for certification exams, including: OMCA (from OMCP), Google Analytics, Google AdWords, Facebook marketing and YouTube marketing.

The Digital Marketing Certified Associate (DMCA) course is designed by expert digital marketing authors to help you develop well-rounded digital marketing skills. You will acquire an in-depth knowledge about the various digital marketing domains and get hands-on experience on the most important digital marketing tools through this 39-hour self-paced course. 

This course will enable you to:

  • Gain an in-depth understanding of the various digital marketing disciplines: search engine optimization (SEO), social media marketing, pay-per-click (PPC), conversion optimization, web analytics, content marketing, mobile marketing, email marketing, programmatic buying, marketing automation and digital marketing strategy.
  • Master digital marketing execution tools: Google Analytics, Google AdWords, Facebook Marketing, Twitter Advertising, and YouTube Marketing.
  • Become a virtual digital marketing manager for an e-commerce company with Mimic Pro simulations included in our course. Practice SEO, SEM, conversion optimization, email marketing and more. 
  • Gain real-life experience by completing projects using Google Analytics, Google AdWords, Facebook Marketing, and YouTube Marketing.
  • Learn how to formulate, plan, and execute effective digital marketing strategies with our digital marketing strategy module.
  • Prepare for top digital marketing certification exams such as OMCA, Google Analytics, Google AdWords, Facebook Marketing, and YouTube Marketing certifications.
  • Become an expert in Twitter advertising—we developed the Twitter advertising module in this course in partnership with Twitter.

In the American job market, there is a high demand for digital professionals with specific skill-sets with wide career options. Digital marketing salaries in the US are equally attractive; the Creative Group confirms that the average salary of a web content writer can range from $47,750 to $71,750 for between 1 and 5 years of experience. A fledgling SEO specialist with 1 to 3 years’ experience can earn between $52,000 and $71,000, while at management level, an e-commerce marketing manager, for example, can take home between $87,500 and $120,500.

 Target Audience

Digital Marketing is a growing industry that offers many career opportunities. This certification is best suited for:

  • Traditional Advertisers and Marketers, to stay relevant in an increasingly digital world
  • Sales and Business Development professionals, to improve their sales process
  • Aspiring Digital Marketers and Students, to gain entry into the digital marketing industry
  • Business Owners and Entrepreneurs, to plan and execute effective digital marketing campaigns for business growth

Prerequisites

There are no formal pre-requisites to take this course.

More Information
Lab Access No
Learning Style Self-Paced Learning
Difficulty Beginner
Course Duration 39 Hours
Language English
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