Self-Paced LearningLearning Style
5 HoursCourse Duration
About Individual Course:
Now Only $99.00 Regular Price $199.00
Now Only $99.00 Regular Price $199.00/ Seat
This course will teach students how to master Google Analytics; from the basics all the way through the most advanced features. Once complete, students will be masters at reporting, behavioral data, audience conversion, and will have an extremely well-rounded knowledge base of Google Analytics software. Being proficient in Google Analytics will easily set you apart in the job market, especially since almost every business has an online presence that is crucial to their success.
After course completion, students will have an advanced knowledge of reporting, behavioral data, and audience conversion. Due to the online presence of most businesses, being proficient in Google Analytics will give you crucial insights into digital data and set you apart in the job market. Your digital marketing is only as effective as the analytical insights derived from online activities.This Google Analytics course guides you through web analytics and other data sources to better understand site visitor characteristics and behavior. You will understand the most important and appropriate metrics and how to use them improve your digital activities.
Professionals who have expertise in Google Analytics usually work as Web Analysts, Digital Marketing Analysts / Specialists. According to Payscale, a junior Digital Marketing Analyst averages around $53,000 per year, while a Senior Analyst can earn well over $75,000 depending on gained practical experience as well as organization size.
This course is for anyone who is new to Web Analytics or Google Analytics in general. Anyone interested in gaining actionable insight into their web / digital audience, be it demographics or behavorial, this course will add significant value to their marketing needs. Typically, professionals working in marketing, strategy and business development who want to expand into digital marketing will benefit the most.
There are no prerequisites for this course, however, a Google Analytics account is required to gain hands-on learning.
Self-Paced Learning Outline
Module 1: Introduction to Google Analytics
- 1.0 Intro Definitions Pt 1
- 1.1 Intro Definitions Pt 2
- 1.3 How Google Analytics Works
Module 2: Fundamentals of Google Analytics
- 2.0 Build Analytics Infrastructure
- 2.1 Setting Up Conversion Data
- 2.2 Input New Users
- 2.3 Setting Up Conversion Data
- 2.4 Examine Extra Points
Module 3: Basics of Google Anayltics
- 3.0 Basic Features
- 3.1 Dashboard
- 3.2 Shortcuts
- 3.3 Adding a Dashboard
- 3.4 Sharing Reports
- 3.5 Alerts
- 3.6 Realtime Analytics
- 3.7 Standard Reports
- 3.8 Views
Module 4: Reports in Google Analytics
- 4.0 Acquisitions Intro
- 4.1 All Traffic Aquasitions
- 4.2 Acquisitions Overview
- 4.3 Acquisition Channels
- 4.4 Cross Development
- 4.5 All Referrals
- 4.6 Campaign
- 4.7 Keywords
- 4.8 Social
- 4.9 Webmaster Tools
Module 5: Behavioral Reports
- 5.0 Behavioral Reports Intro
- 5.1 Dimensions
- 5.2 Content Drilldown
- 5.3 Landing Pages
- 5.4 Exist Pages
- 5.5 Events
- 5.6 Event Flow Report
- 5.7 Working with Events
- 5.8 Site Search Report
- 5.9 Working Site Report
- 5.10 Site Search 2
- 5.11 Site Search 3
- 5.12 Behavior Flow Report
- 5.13 Site Speed
- 5.14 Using Site Speed Search
- 5.15 Page Timings
- 5.16 Speed Suggestions
- 5.17 User Timing Adsense
- 5.18 Experiments
- 5.19 Inpage Analytics
Module 6: Audience
- 6.0 Audience Reports
- 6.1 Location Report
- 6.2 Language
- 6.3 Behavior
- 6.4 Frequency Recency
- 6.5 Engagement Report
- 6.6 Technology Reports
- 6.7 Mobile Reporting
- 6.8 Demographic Report
- 6.9 Interests
- 6.10 Visitor Flow Chart
Module 7: Conversions
- 7.0 Intro
- 7.1 Funnel Visualization
- 7.2 Goal Flow Report
- 7.3 Reverse Goal Path
- 7.4 Goal URLs
- 7.5 Ecommerce Reports
- 7.6 Product Performance Reports
- 7.7 Transactions Report
- 7.8 Time to Purchase Report
- 7.9 Multi-channels Funnels Report
- 7.10 Assisted Conversion Report
- 7.11 Top Conversion Paths Report
- 7.12 Time, Log & Path Length Report
- 7.13 Attribution Report & Model Comparison Tool
- 7.14 Conclusion
|Learning Style||Self-Paced Learning|
|Course Duration||5 Hours|
Frequently Asked Questions About Virtual Instructor-Led Courses
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Will I get my certificate upon completion?
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Make sure you are using a compatible headset for your laptop or computer. If you don’t have a headset, you can use the built-in speaker of your laptop. Otherwise, you can use the dial in option by calling the dial in number provided in the class joining email. You may also contact support team for the dial in numbers associated for your training at 1-855-800-8240 or contact them via email at email@example.com.
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