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Google Analytics

This course will teach students how to master Google Analytics; from the basics all the way through the most advanced features. Once complete, students will be masters at reporting, behavioral data, audience conversion, and will have an extremely well-rounded knowledge base of Google Analytics software
    • Learning Style
      Self-Paced Learning
    • Difficulty
      Beginner
    • Course Duration
      5 Hours
This course will teach students how to master Google Analytics; from the basics all the way through the most advanced features. Once complete, students will be masters at reporting, behavioral data, audience conversion, and will have an extremely well-rounded knowledge base of Google Analytics software
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This course will teach students how to master Google Analytics; from the basics all the way through the most advanced features. Once complete, students will be masters at reporting, behavioral data, audience conversion, and will have an extremely well-rounded knowledge base of Google Analytics software. Being proficient in Google Analytics will easily set you apart in the job market, especially since almost every business has an online presence that is crucial to their success.

After course completion, students will have an advanced knowledge of reporting, behavioral data, and audience conversion. Due to the online presence of most businesses, being proficient in Google Analytics will give you crucial insights into digital data and set you apart in the job market. Your digital marketing is only as effective as the analytical insights derived from online activities.This Google Analytics course guides you through web analytics and other data sources to better understand site visitor characteristics and behavior. You will understand the most important and appropriate metrics and how to use them improve your digital activities. 

Professionals who have expertise in Google Analytics usually work as Web Analysts, Digital Marketing Analysts / Specialists. According to Payscale, a junior Digital Marketing Analyst averages around $53,000 per year, while a Senior Analyst can earn well over $75,000 depending on gained practical experience as well as organization size. 

Target Audience

This course is for anyone who is new to Web Analytics or Google Analytics in general. Anyone interested in gaining actionable insight into their web / digital audience, be it demographics or behavorial, this course will add significant value to their marketing needs. Typically, professionals working in marketing, strategy and business development who want to expand into digital marketing will benefit the most. 

Prerequisites

There are no prerequisites for this course, however, a Google Analytics account is required to gain hands-on learning. 

More Information
Brand Google
Lab Access No
Technology Google
Learning Style Self-Paced Learning
Difficulty Beginner
Course Duration 5 Hours
Language English
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