Self-Paced LearningLearning Style
13 HoursCourse Duration
About Individual Course:
Now Only $30.00 Regular Price $99.00
Now Only $30.00 Regular Price $99.00/ Seat
About this course:
Social media strategists are experts at managing online communities. They understand how to identify target users who might be interested in a particular product or service, and detail ways for businesses to reach those users. This course covers the path of becoming a social media strategist. Students will learn about the rise of social media, conducting and auditing market analysis, setting goals and selecting platforms, creating the social media policy and integrating marketing strategies. They will also learn about developing effective content, popular platforms, launching successful campaigns, managing the community, customer service and measuring, analyzing and reporting.
The average salary for social media strategist is $48,453 per year.
After completing this course, students will have a working understanding of:
- The Rise of Social Media
- Conducting Market Analysis
- Auditing Social Media
- Setting Goals and Selecting Platforms
- Creating the Social Media Policy
- Integrating Marketing Strategies
- Developing Effective Content
- Understanding the Popular Platforms
- Launching Successful Campaigns
- Managing the Community
- Providing Customer Service
- Measuring, Analyzing and Reporting
- The Social Media Strategist Career
This course is intended for:
- Small and medium-sized business owners, in any sector
- Self-contained business unit managers, eg imprints in larger publishing houses
- Managers in the non-profit and charitable sector
- A basic understanding of social media.
Suggested prerequisites courses:
Self-Paced Learning Outline
Lesson 01 - The Rise of Social Media
Lesson 02 - Conducting Market Analysis
Lesson 03 - Auditing Social Media
Lesson 04 - Setting Goals and Selecting Platforms
Lesson 05 - Creating the Social Media Policy
Lesson 06 - Integrating Marketing Strategies
Lesson 07 - Developing Effective Content
Lesson 08 - Understanding the Popular Platforms
Lesson 09 - Launching Successful Campaigns
Lesson 10 - Managing the Community
Lesson 11 - Providing Customer Service
Lesson 12 - Measuring, Analyzing and Reporting
Lesson 13 - The Social Media Strategist Career
|Learning Style||Self-Paced Learning|
|Course Duration||13 Hours|
|VPA Eligible||VPA Eligible|
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