Introduction to Social Media for Business

This beginner level course provides businesses with an understanding of social media as well as providing straightforward advice and guidance on implementing a successful social media campaign.

  • Self-Paced Learning

    Learning Style
  • Beginner

    Difficulty
  • 9 Hours

    Course Duration
Pricing
About Individual Course:
  • Individual course plan gives you access to this course
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This beginner level course provides businesses with an understanding of social media as well as providing straightforward advice and guidance on implementing a successful social media campaign.

About this course:

Social media is the collective of online communications channels dedicated to community-based input, interaction, content-sharing and collaboration. With two thirds of the global internet population visiting social networks, businesses are increasingly utilizing these platforms to engage with clients and other businesses, don’t get left behind! Social Media is an extremely effective form of marketing which can be used to increase brand awareness, brand loyalty, customer service, and lead to increased sales. It can be used to present a business brand to millions of people worldwide. This beginner level course provides businesses with an understanding of social media as well as providing straightforward advice and guidance on implementing a successful social media campaign.

The national average salary for a Social Media Marketing is $49,395 per year.

Course Objective:

After completing this course, students will have a working understanding of:

  • What Social Media is
  • The benefits of Social Media for business 
  • How to get started and how much time it will take
  • The different ways of using Social Media
  • How to run a successful campaign
  • Return On Investment (ROI)

Audience:

This course is intended for:

  • All businesses wanting to learn about social media and how to implement a successful social media campaign.

Prerequisites:

There are no prerequisites for this course.

Suggested prerequisites courses:

More Information
Lab Access No
Technology PMI
Learning Style Self-Paced Learning
Difficulty Beginner
Course Duration 9 Hours
Language English
VPA Eligible VPA Eligible
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